Mike Fletcher

Mike Fletcher
Gift Cards and Mobile Make a Perfect Match

Mobile technology is making it possible for consumers to quickly access digital gift cards from their mobile devices, opening up new sales and promotional opportunities for retailers. Not only are mobile gift cards a great tool for last-minute shopping, but they're also growing as a personal budgeting tool. With the mobile gift card market growing as quickly as it is, retailers need to carefully consider how they can take advantage. Consider these three tips for maximizing mobile gift card sales: