Mike Davidson

Mike Davidson

Mike Davidson, Executive Creative Director, LYONSCG, Part of Capgemini. Mike’s experience as a designer spans two decades, including marketing, enterprise, retail, mobile, and websites of all kinds. He leads teams of creatives, technologists, and user experience designers to deliver the ever-evolving digital experience. Mike frequently speaks on the future of the digital experience, on the topics of how contemporary interactions, emerging technologies, and new expectations are driving the future of digital marketing and commerce. His philosophy is that the promise of digital is to engage today’s consumers in unprecedented ways. Mike has worked with many noteworthy clients including Intel, T-Mobile, Sony, Motorola, Hyatt, Wilson Sporting Goods, Allstate, NEC, and Reyes Holdings.
How to Apply a Personalized UX Across the E-Commerce Buying Journey

Personalization has typically been an afterthought in the world of digital commerce, as limited insight into customer data and lack of technology often left marketers with few options. Today, with the rise of integrated CRMs, sophisticated website platforms, and advanced machine learning technology, brands and retailers have access to more data and more powerful technology…