Mike Dalton

Mike Dalton

Mike Dalton is director of implementation at Jumpmind, where he is focused on helping future thinking retailers evolve and revolutionize their store experience through modern architecture and associate experience.

November 15, 2023 How Leveraging Micro-Moments In-Store Improves CX and Profitability

Consumers like to shop whenever the need or mood strikes them. Oftentimes, this can be in the middle of doing something completely unrelated. According to a study from IBM and the National Retail Federation, seven in 10 consumers shop in “micro-moments” — i.e., shop simultaneously while conducting their daily tasks. Google defines micro-moments as occurring, “when…