Mike Buob

Mike Buob

Mike Buob is vice president of experience and innovation at Sogeti, part of Capgemini. He has been with the Capgemini group for over 16 years helping clients create impactful experiences for their customers. Mike has a diverse background in technology, innovation and strategy which has allowed him to play a critical role helping organizations with their transformation and innovation initiatives. He is based in Cincinnati, Ohio.

Look to Immersive Technology to Get More Value From Existing Assets

Immersive experiences, and the blend of technologies that deliver them, are driving improvements in customer and employee experience (EX). According to Forrester, a quarter of remote workers will have intelligence automation support and 25 percent of brands will significantly enhance their CX by the end of 2021, thanks in part to immersive CX and EX…