Mike Bartels

Mike Bartels

Mike Bartels is the senior research director for Tobii Pro Insight in North America. Over the past nine years he has designed, conducted, and analyzed eye tracking studies in a variety of fields, including web usability, user experience, package design, consumer contexts, advertising, and applied science. Bartels has an M.A. in Experimental Psychology and has written eye tracking-related articles for several marketing research publications (Quirks, QRCA Views) and scientific conferences (HCII, ETRA).

February 7, 2019 3 Areas Where Eye Tracking Can Help You Find Truth in Buyer Behavior

No matter what end or area of retail you’re in, eye tracking can help you assess, understand and, ultimately, influence buyer behavior.