Mike Anderson

Mike Anderson

Mike Anderson, Founder and Chief Technology Officer, Tealium

Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more. Mike studied electrical engineering at the University of California, San Diego, and computer science at California State University San Marcos.

November 28, 2023 3 Trends to Adopt for CX Success This Holiday Season

This holiday season it appears that it’s retailers vs. the behemoth in the room — Amazon.com. To keep up, retailers must embrace technology and better adapt to ever-evolving consumer behavior changes. Here are three data-packed trends making their mark this holiday season. Customer Experience is the Key to Retention Success Having a strong data strategy…