Mike Addonizio

Mike Addonizio

Mike Addonizio is a digital advertising leader with 12+ years of experience in marketing, media, and strategy. Mike currently serves as the VP, Paid Media at Digilant. Previously, he worked in consumer categories such as luxury jewelry and entertainment and for digital marketing companies such as KiteWheel and Resolution Media. Mike has a broad sense of digital advertising and marketing strategy, culminating in success for clients like PopCorners, Living Proof, Firefly Health, Moo, Bahamas Cruise Line, and Tipico. Mike has a successful track record for developing innovative and measurable engagements brands that drive ROI. He is passionate about emerging digital channels like Connected TV (CTV) and Digital Out of Home (DOOH) and what’s next in advertising measurement. Mike has a Bachelor of Science in Marketing and a Master’s in Information Technology from Bentley University.

January 20, 2021 How Retailers Can Engage Omnichannel Shoppers in 2021

Marketers and retailers who have long relied on historical consumer behavior data and trends to guide their omnichannel planning and campaigns are facing a new reality in 2021. The pandemic has not only changed the way consumers shop and purchase products, but also how they choose to engage with brands overall. The biggest change has…