Mikayla Hopkins

Mikayla Hopkins

Mikayla Hopkins is Head of Marketing at Tracksuit, a company empowering marketers with always-on tools that measure brand health and give them a seat at the boardroom table. Mikayla joined Tracksuit as a founding team member in 2021 and has been at the forefront of building and scaling the brand globally and pioneering its marketing success. Tracksuit works with some of the best UK brands, including Athletic Brewing, MyFitnessPal, Away Luggage and Aura Bora. Mikayla is motivated by fostering empathetic leadership and bringing her expertise and storytelling together.
Elevating Holiday Campaigns for Lasting Impact Beyond the Season

The holiday season is upon us, and many brands across the world have launched their festive marketing campaigns with the intent of capturing consumer attention and driving sales. However, recent research we conducted revealed that 89 percent of consumers feel that holiday campaigns launched before October are too early, with 41 percent admitting they don’t…