Mika Yamamoto

Mika Yamamoto

Mika Yamamoto joined Freshworks in November 2023 as chief customer and marketing officer. Mika’s global experience leading diverse teams has focused on transforming organizations to scale growth. She joins us from F5, where she was executive VP and chief customer engagement and marketing officer. Prior to joining F5, she served as global president of Marketo, becoming SVP and general manager of Marketo at Adobe after it was acquired. Mika previously served as chief digital marketing officer and CMO of SMB for SAP. In addition, she has held senior leadership roles at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner, and Accenture. She holds a B.A. in commerce with a focus on economics and marketing from Queen’s University in Canada and serves on the boards of BlackLine, the Rainier Valley Food Bank, and the United Way of King County.

Retail’s Secret Santa: How Main Street Can Use AI to Win This Holiday Season

The holiday season is a double-edged sword for retailers — a time of immense opportunity and significant stress. Deloitte is forecasting sales growth of 2 percent to 3 percent this season, which will put pressure on retailers, their online platforms, and customer service teams. They will face a spike in questions, requests and returns. Add…