Miika Makitalo

Miika Makitalo

Miika Mäkitalo is the CEO at HappyOrNot. Prior to this, they worked at Guidin, Teknologiateollisuus – Technology Industries of Finland, Tampere University, Microsoft, and HappyOrNot. Miika has also been the Chair of ICT Committee at Tampereen kauppakamari, and a Board Member in Advisory Board at Tampere University of Technology. Mäkitalo has over 10 years of experience in leadership roles, including Chief Operating Officer / President of EMEA at M-Files Corporation and Transport Director at Finnish Transport Agency.

A CX Day Reflection: Unlocking the Synergy Between CX and EX in Retail

We're now in the afterglow of Customer Experience (CX) Day, a day when organizations roll out the red carpet for everyone involved in customer experience. Yet, for those in the retail game, CX Day stands as a reminder that it’s not just one day but really every day that should be dedicated to addressing and…

How AI-Powered and Data-Driven Retailers Can Prosper in Tough Economic Conditions

Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in…

Mitigating Unhappy Customers in a Tight Economy With Data Analytics 

In a tight economy, retaining customers is crucial for the survival of any retail company. However, despite the best efforts of businesses, unhappy customers can still occur, leading to a range of issues such as negative reviews, decreased customer loyalty, and lost revenue. The Impact of Unhappy Customers in a Tight Economy Retaining customers in…