Michelle Wildenauer

Michelle Wildenauer

Michelle Wildenauer, senior vice president of strategic services, leads loyalty and customer engagement strategy at The Lacek Group, a specialist brand company of Ogilvy.

February 17, 2021 Looking Beyond the Pandemic: 5 Trends in Customer Loyalty and Engagement

Back in the "B.C. era" — you know, "Before COVID-19" — no one expected cleaning and safety protocols would have a featured role in 2020 marketing messaging for so many industries unrelated to cleaning products. But that’s what circumstances demanded, so companies recalibrated their approach with little notice. Now it’s time to strategize and plan…

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