In the age of customer centricity, the old adage, “the customer is king,” has never been more applicable. Customer expectations are greater than ever, especially in retail. Digital access to information, social networking platforms and the Internet of Things (IoT) have created conditions that make consumers increasingly impatient and fickle. To meet the demands of…
Michael Witty
New technologies powered by “always on” Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,…
