Michael Stone

Michael Stone

Michael Stone is the Chairman and Co-Founder of global brand extension licensing agency Beanstalk and the author of “The Power of Licensing: Harnessing Brand Equity” (Ankerwycke, 2018).

January 31, 2019 FAO Schwarz: Back from the Dead

FAO Schwarz, the iconic toy retailer, closed its last store, the New York City Fifth Avenue flagship, in 2015. Dead and gone? Not quite. The buyer of the FAO intellectual property (purchased in 2016), ThreeSixtyGroup, opened a new flagship in New York’s Rockefeller Plaza on Nov. 16, 2018 to much fanfare. Will this brand revival…