Mia Farber

Mia Farber

As Vice President of Global Marketing, Mia is responsible for providing leadership and executing on marketing strategy for CitiXsys globally. She brings 10 years of marketing experience for B2B and B2C technology companies in the retail, supply chain and food & beverage sectors. Her expertise lies in developing award-winning content and delivering data-driven demand generation campaigns. Mia works closely with regional sales teams to develop strategies for demand generation and has a keen eye for regional marketplace variances having worked in the USA and abroad in Africa and Latin America.

Mia holds a bachelor’s degree in Sociology from Wellesley College in Wellesley, Massachusetts, USA and attained her Master’s Degree in Business Administration (MBA) from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill, USA.
2018 Global Path to Purchase Survey: What Do Consumers Want?

“What do consumers want?” It’s a question that plagues retailers. And how accurately they can answer it has a tremendous impact on how they compete in the marketplace. With e-commerce and digital channels paving the way for retailers to expand their businesses to other countries, retailers also need to consider consumer preferences and expectations in…