Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data and extract qualitative insights from channels where customers can be kept honest — like email. In fact, according to our 2021 State of Email…
Melissa Sargeant
The last 12 months has upended a lot about marketing, especially in retail. However, one channel has remained strong: email marketing. In fact, according to the 2020 State of Email Report by Litmus and Convince & Convert, four out of five respondents would give up their brand’s social media for 12 months instead of email…
While many retailers have been forced to transition to e-commerce business models in recent months, brands still need to find effective ways to communicate with key stakeholders, specifically shoppers. The best way to accomplish this is via email marketing. Why? Email is the most cost-effective way to promote, communicate and achieve business and marketing goals.…
