Melissa Gonzalez

Melissa Gonzalez

Melissa Gonzalez is the founder of The Lionesque Group, an award winning firm of experiential retail strategists and pop-up architects™ as well as a Principal and Shareholder in global architecture firm MG2, and author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.

Brick-and-Mortar Rethink: 5 Areas to Reconsider

As we navigate the unknown, and slowly prepare for phased regional openings across retail doors, brands and retailers alike can lean in on learnings from the fast and dynamic changes grocers have made to impact efficiencies and create environments that increase safety for the customers they serve. It’s also a time to think “outside the…