Melissa Fiorenza

Once Halloween wraps up the holiday season officially begins. Retailers’ brick-and-mortar stores and merchandising efforts reflect all that's merry and bright. There are many ways to ensure your online social presence sings a similar tune. But when it comes to social media, what's naughty and what's nice? Follow this list of 12 holiday dos and don'ts for social marketing success (and of course, check it twice).