The ability to collect and harness data is a key opportunity for retailers that want to truly enable a consumer-centric supply chain. According to a recent Boston Retail Partners study, 62 percent of retailers named customer identification and personalization of customer experience among their top three customer engagement priorities, more than any other initiative. However,…
Melanie Nuce
Omnichannel commerce has turned the controlled linear retail supply chain upside down and inside out, shining a spotlight on retailers’ strengths and weaknesses and exposing the limitations of today's supply chain. The need for inventory visibility is critical. RFID (radio frequency identification) isn't a new concept, but omnichannel retailing has given RFID adoption a new sense of urgency. From the consumer's perspective, they're expecting an "always open, always on" shopping experience, and RFID is the critical enabler that allows 24/7 networkwide inventory accuracy.
