Meg Siegel

Meg Siegel is currently Firework’s vice president of brand marketing. She’s spent several years in B2B marketing leadership roles driving business growth for disruptive media companies at various stages of development with go-to-market strategy, storytelling, and brand building. Meg was the Head of Brand Strategy for TikTok in the U.S. in early 2020, playing a critical role in the platform’s successful debut to U.S. advertisers and agencies. Prior to her role at TikTok, Siegel served as Spotify’s Global Director of Strategic Marketing where she helped marketers fall in love with digital audio as a new medium, and spearheaded the first-ever “Culture Next” global trends report — which, now in its third year, continues to be one of Spotify Advertising’s most widely-read and cited annual franchises. Meg began her career at OgilvyEntertainment where she created original content and IP for world-class brands.