Meghann York

Meghann York

Meghann York, global head of product marketing at Emarsys, is a dynamic marketing leader who specializes in sales and strategy development, organization design and resourcing, and market development. As a thought leader in her field, Meghann applies creative thinking to solve big marketing challenges.
If You Don’t Know, Get to Know: How Retail Marketers Can Get to Know Their Customers Better

As consumers flocked to the internet during COVID, many businesses were totally unprepared, and retail marketers often took the hit. Their work quickly expanded to include customer experience, brand, digital marketing, CRM, customer retention, and more. These extended responsibilities paired with the fact marketing is now being looked at as a revenue-driving department means marketers…