Meghan Barden

Meghan Barden

Meghan has extensive background in retail media marketing, co-op media and agency management, while also having an extensive digital marketing background in leadership positions. She is currently the director of global retail media at Rithum, a provider of end-to-end e-commerce solutions for retailers and brands.

July 24, 2024 Peak Season Prep: What Brands Can Learn From Amazon's Biggest Day of the Year

Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of what to expect for the Q4 holiday season. Every July, Prime Day offers a valuable “dress rehearsal” for upcoming critical shopping periods such as back-to-school and the holidays. This year, Prime Day hit record-breaking sales, with shoppers spending $14.2 billion…