Meg Goodman

Meg Goodman

Meg Goodman is the Managing Director of relationship marketing agency Jacobs & Clevenger. She has brought measurable, data-driven results to Chase, Serta, United Airlines, First National Bank of Omaha, Allstate and PayPal. When Meg isn’t riding her motorcycle, you can connect with her on LinkedIn or by emailing her at mgoodman@jacobsclevenger.com.

 
Don’t Forget the Power of Direct Mail

With the prominence of the internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once again. According to the Data & Marketing Association, customer response rates have increased year-over-year by…