Megan Kasel

Megan Kasel

Megan Kasel is the co-founder and president of DSCO, a social shopping app.  Prior to launching DSCO, Megan had a long career in corporate retail – most recently serving as Director of Women & Baby Merchandising at Banana Republic.  She has also had experiencing launching & growing multiple independent e-commerce brands, including Foreplay Golf – a first of its kind golf line designed for women, by women.  At the core of her experience has been her passion for understanding the customer & forecasting their needs.      

Her robust experience in both corporate and small brand retailing led her to launching DSCO with the mission of improving the e-commerce experience for both retailer and shopper. DSCO does this by introducing the missing link to online shopping – social connection.  Throughout her time managing major brands & independent retailers, Megan saw that the most powerful tool in selling was social engagement & endorsement but that the right tools to harness it did not quite exist. 

The Secret to Social Commerce: Think Like a Small Brand and Win

Social commerce is often considered to be the process of selling products and services directly through social media. However, for brands that truly understand the meaning, it’s so much more. It can be the most powerful tool in your arsenal to build loyal customers, increase conversion, and reduce acquisition costs. But many big brands miss…