The popularity of online marketplaces like Amazon.com, eBay, and Etsy has continued to grow each year, elevated by major shifts in consumer preference and behavior. Even before the COVID-19 pandemic accelerated consumer preference in e-commerce, online shoppers were already looking for personalized, convenient, and streamlined experiences across all channels. While marketplaces offer a pipeline to…
Megan Higgins
In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers shopping in physical stores, have had a major impact on small businesses across the country. For brick-and-mortar small businesses that suddenly…
