The COVID-19 pandemic has upended how people live, work and shop. Traditional retailers were already struggling to adapt to changing consumer behavior. The pandemic caused revenues to soar for some retailers and to plummet for others. Black Friday in a pandemic is shaping up to challenge retailers in new ways. Consider these recent headlines: “Black…
Mehdi Daoudi
In a typical year, this would be roughly the time we start preparing our annual analysis of what e-commerce retailers can expect in the upcoming Black Friday season. This isn't a typical year. The pandemic has upended whatever plans businesses might have been thinking about a few months ago. Perhaps more than any other part…
Holiday spending makes or breaks the retail year. Less critical but also important are events like Mother’s Day, Father's Day, Valentine’s Day and others. Physical and digital stores go all-out to provide a great shopping experience during these times. Yet holiday 2019 repeated a pattern that has been persistent since online shopping began: websites or…
While Amazon Prime Day set new sales records this year, the retail behemoth quietly set another record for superior web performance. Even with traffic loads ballooning to 20 percent larger than normal, Amazon’s desktop site performance shined, as did its mobile web performance, which beat out competitors which weren’t even having sales that day. Like…
Holiday sales traditionally constitute a huge portion of retailers’ annual revenue, and there’s a lot at stake in the upcoming season. According to PwC, web sales for the overall retail sector will see a mid- to high-teens percentage increase over last year, with the leading retailers poised for a 40 percent to 50 percent increase.…
There’s been quite a bit of fear in recent weeks about the ominous-sounding “Mobilegeddon” and what it could mean in terms of mobile site searchability. While the name is probably overkill, it's really just a catchy way of telling people that Google is going to be adjusting its mobile search algorithm to factor in “mobile…
