Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges that…
Max Koziolek
Successful marketers adapt. They adapt to changing customer behaviors, to new technologies, to shifting markets. And great marketers learn new skills to keep up with these changes. Today’s newest skill to learn? Artificial intelligence. Nearly every industry is learning how AI can improve their business. In 2018, McKinsey predicted that AI will bring the greatest…
The job of a retail marketer is to adapt. Adapt to new trends and changing customers behaviors. Adapt to declining channels that were once effective. Adapt to customers' high expectations. Adapt to changing data privacy regulations. But instead of being reactive to trends, why not be proactive? Look to where consumer marketing is headed, and…
Are you connecting with your customers on the apps where they spend their time each day? Traditional marketing channels are in decline, and it's getting harder to gain the attention of customers in crowded newsfeeds and cluttered inboxes. Why not go to where your customers already are and interact with them on the messaging platforms…
Marketers are being backed into a corner. The ways customers want to interact with brands is changing. The rise of data restrictions is constraining marketers in how they can collect information on their audience. But above all, too much competition has led to the decline of digital channel efficacy — and brands are having trouble…
What's a better marketing strategy: Walking into a room full of people, announcing who you are and what products you offer, and then hoping someone will come talk to you, or walking into a room and going up to each person, shaking their hand, and asking them what problems they need solving? Marketers are looking…
