Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are many things that still haven’t changed — like the fact that consumers continue to go to physical stores to shop and that the physical portion of retailers' businesses still command the largest share of their revenues by a…
Matt Voda
The consumer data privacy topic may feel like a slow rolling, deep water wave, far offshore without imminent threat, but in reality, there are many waves rapidly gaining in size and speed, and they’re hitting all at once. The first ripples started several years ago in the European Union with an abstract-sounding acronym “GDPR” and…
On Jan. 1, 2020, the world as marketers in the United States previously knew it changed drastically. The California Consumer Privacy Act (CCPA) went live, and with it significant restrictions were suddenly placed on marketers and marketing technology vendors, specifically those that collect, use and/or sell consumer data. The road to gathering marketing data suddenly…
