The pace of change happens faster than humans can perceive it. Category managers are quickly realizing this as traditional approaches to category optimization are not delivering competitive results. To gain a detailed understanding of this paradigm shift, we surveyed 50 U.S. retailers about their category development strategies, perceptions and future plans. The survey revealed that…
Matt Robinson
A number of retailers and analysts claim that “category management is dead” because it’s too product focused rather than shopper centric. However, the results of the Symphony GOLD third annual Category Management Survey suggests you don’t need to kill off category management to be customer focused. Seeking to benchmark category management approaches, the survey polled…
