April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find…
Matt Ramerman
The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…
The convenience of online shopping is indisputable — and it continues to give brick-and-mortar retail a run for its money. While 2021 saw a rise in brick-and-mortar retail as a result of lifted pandemic restrictions and vaccine availability, e-commerce sales still grew at nearly three times the rate of brick-and-mortar. But digital retail does not…
According to Salesforce, nearly half of U.S. consumers have lost trust in a brand this past year, with many citing that they’d liked to have deeper relationships with the brands they love. As a result, brands are tasked with figuring out ways to build back that trust and keep customers engaged long term. While loyalty…
It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up from…
