Matt Knust

Matt Knust
5 Digital Shopper Marketing Trends Dominating 2014

Digital tools, from e-commerce to social media to mobile, have given consumers the freedom to shop how they choose. Smart shopper marketers are also using the latest in digital options to influence shopper behavior and engage them at home, on the go and in-store. The following are the five biggest digital shopper marketing trends that are dominating (or are on track to dominate) this year: