Matt Kelley

Matt Kelley

Matt Kelley, Head of Retail, LiveView Technologies

Matt joined LVT in 2022. Prior to joining LVT he was the Sr. Manager Asset Protection Resources, Innovation and Technology at The Home Depot. In that role he was responsible for physical security and asset protection technology for all US retail stores, as well as security guards, cash logistics, burglar alarms, CCTV strategy/deployment, and introducing new technologies.

He is also involved in the Loss Prevention Research Council (LPRC) where he served on the Advisory Board along with leading working group research projects representing The Home Depot. Matt holds a business administration degree from Georgia Southern University and a MBA from Georgia State University.
How Retailers Can Create a Strategy to Address Non-Shopper Populations

As retailers compete to attract customers and earn their loyalty, the in-store experience is undeniably a key differentiator. Since 80 percent of shopping still happens at brick-and-mortar locations, retailers are rapidly deploying a clever mix of new technologies and redesigned in-store experiences to appeal to consumers. Despite these innovations, however, there is an ever-present risk…

4 Steps Retailers Can Take to Reduce Organized Retail Crime

Organized retail crime (ORC) is rising as store employees face more aggressive and violent perpetrators than ever before. The National Retail Federation reports that the average shrink rate increased to 1.6 percent in 2022, representing $112.1 billion in losses, nearly $20 billion more than in 2021. Even more troubling, nearly half of retailers say that…

Retailers Turn to Technology to Combat Organized Retail Crime

Organized retail crime (ORC) is a plague that's spreading. It's infecting retailers, customers, stores, and online marketplaces. It has no cure, and retailers are forced to treat the symptoms with higher prices, increased security, and reduced hours. ORC starts in stores, cargo bays and other physical locations. Professional thieves steal thousands of dollars’ worth of…

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