Matt Horton

Matt Horton

Customer-oriented, strategic-thinking marketing and operations professional with over 15 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise on expanding network connections, revealing customer needs to deliver solutions, translating C-level directives into actionable initiatives, and strategic planning across business levels and segments.
Total Commerce: Key Trends of 2023 and Predictions for 2024

Total commerce, in its most basic definition, is the ability for a brand or retailer to be present wherever and whenever its customers are shopping. While easy to understand in theory, the reality of total commerce is increasingly complex as new channels of buying emerge, consumer attention is increasingly scattered, and digital transactions continue to…