Matthew Powell

Matthew Powell

Matthew Powell is a seasoned marketing professional and customer engagement specialist with over 13 years of experience in the field. Currently, he holds the position of Director of Pre-Sales Solution Consulting at Amperity, where he leads a team of technologists in developing customized marketing presentations and data-driven solutions for enterprise consumer brands. Prior to joining Amperity, Matthew served as a Principal Solutions Engineer at Salesforce, where he distinguished himself through his innovative approach to customer engagement solutions. His professional journey also includes significant roles at Cheetah Digital and Experian, further solidifying his expertise in driving marketing success through technology.
Maximizing Holiday Sales With the Power of AI-Driven Personalization

During this 2024 holiday season, retailers are navigating a rapidly evolving landscape of consumer behavior, technology, and economic uncertainty. To stay ahead, brands must adopt innovative approaches to reach and engage their audiences, especially as holiday promotions begin earlier each year. In fact, analysts predict moderate sales growth of 2.5 percent to 3.5 percent, with…