Matt Carroll

Matt Carroll

Matthew Carroll is president and CEO of Ignition Commerce, a certified Salesforce Commerce Cloud integrator that has performed over 80 integrations, known for leveraging proprietary IP and reference architecture to integrate multi-channel ecommerce sites at a fraction of the time

At Ignition Commerce, Carroll is responsible for corporate strategy, product positioning, marketing, business development, and the management of all strategic relationships including technology providers Salesforce Commerce Cloud (formerly Demandware) and Oracle Commerce (formerly ATG). Prior to the founding of Ignition Commerce in 2007, Carroll served as SVP of Business Development for Accretive Commerce where he determined strategy for general and client specific business acquisitions and managed new client sales cycles. Carroll has spent the entire 30 + years of his professional life working within the retail and apparel industries, and the past 20 focused on providing eCommerce solutions, services, and infrastructure for retailers and branded manufacturers.

Effective Multichannel Retail Strategies During COVID-19

As the COVID-19 pandemic continues to impact the United States, setting back store reopening plans, small to midsized retailers must grapple with the realization that new consumer behaviors and protocols sprung from this health crisis will be here for much longer than initially anticipated. Fortunately, there are technologies and integrations available that are able to…