Matt Caldwell

Matt Caldwell

Matt Caldwell is SVP of worldwide creative at Yes Lifecycle Marketing. Reach him at Matt.Caldwell@yesmail.com.

Tips to Improve the Mobile Email Experience

Retailers should use a hybrid layout with both responsive and scalable design to ensure consumers can interact with their email content. Responsive design adapts emails to the device subscribers are using, creating screen-proportional layouts that are visually appealing. Scalable design ensures that emails are still readable when reduced to half their size on a mobile device. Retailers can use both tactics to improve their email strategy with these tips: