Matt Bahr

Matt Bahr

Matt Bahr is co-founder and CEO of Fairing, Shopify’s leading post-purchase survey tool. Having spent a decade in ecommerce helping brands master attribution and analytics, he built Fairing to operationalize zero-party data at speed and scale.
ChatGPT is Now Guiding Consumer Decisions; What Does it Mean for Brands?

Among the hallmarks of direct-to-consumer (DTC) e-commerce is the ability to learn, directly from the consumer, what helped guide their purchase decision. Over the years, such insights have given DTC brands the jump on many up-and-coming marketing channels, including podcasts, Snapchat, TikTok … and at this moment, ChatGPT. Within the past few months, consumer responses…