Marty Hurwitz

Marty Hurwitz

Marty Hurwitz is the CEO and Founder THE MVEye.

After careers in television, advertising and oil, Marty became a third-generation jewelry retailer when he partnered with a childhood friend in a retail jewelry store in New York City in 1984.

He founded MVI Marketing LLC (THE MVEye) in 1989 together with his wife, Liz Chatelain, and moved to California where they grew THE MVEye into an internationally recognized organization and raised two children (Ray and Helaina). 

THE MVEye provides consumer and trade market research along with strategic consulting services to a global client list in the gem, jewelry and watch industries.

Today THE MVEye is headquartered in Austin, Texas. 

TikTok Bling Bang: How a Tech Jewelry E-Comm Startup Blew Up TikTok

You can’t sell jewelry on TikTok. “Yep, we heard that one a lot,” both Jonas Vogedes and Gerrit Kesten, co-founders of Evermée, told THE MVEye team when we began discussing the breakout success of their tech jewelry e-commerce startup. “But we got very positive results from the first video vignettes we posted on TikTok,” Kesten…