Martin Wilkinson-Brown

Martin Wilkinson-Brown

Martin Wilkinson-Brown is the CMO of Sitel Group, a global leader in customer experience (CX) management.

New Data Reveals Retailers Need to Create More CX Value Post-COVID-19

The pandemic challenged retail executives to keep up with a sudden, drastic shift in consumer behavior that continues to evolve. E-commerce is still seeing a surge in sales, but to maintain retail success in 2021, retailers will need to up their customer experience (CX) game and truly optimize the digital experience. Businesses that fail to…