Marsha Shapiro

Marsha Shapiro

Marsha Shapiro is SVP of Operations at 4R Systems Inc. 4R Systems uses science and technology to help retail chains maximize profit from their omnichannel inventory investment.

Marsha Shapiro is responsible for the strategy and design of the 4R Systems Product Suite, Marketing, and Delivery of 4R solutions. She has over 20 years of retail software design and implementation experience managing the entire product lifecycle using an agile framework. Marsha has held executive positions with leading software providers designing and implementing merchandising and marketing applications at retailers and wholesalers such as Ahold, Walmart, Target, Associated Warehouse Group, Family Dollar, and Belk. Marsha’s deep retail knowledge stems from having led process improvement efforts and implementing technology as a certified Six Sigma Black Belt for The Home Depot. Early in Marsha’s career, she was an IT management consultant with Ernst & Young and authored the Pocket Idiot’s Guide to Six Sigma. Marsha received a Bachelor of Science from the University of Virginia with a dual concentration in Information Systems and Marketing.

How to Increase Profit When the Supply Chain is Unpredictable

Long before algorithms, machine learning (ML), artificial intelligence (AI), and even computers, retailers have depended upon demand planning principles to stay in business. Demand planning is the foundation for resetting retail. Fortunately, retailers can now use demand planning powered by AI and ML. It can help retail chains maximize profit even in times of external…