Mark Schatz

Mark Schatz
The Gift Card’s Role in an Expanding Omnichannel Universe

Retailers large and small are looking to integrate the expanding channels through which they interact with consumers, from store to phone to tablet to computer, and back to the store. Whether we’re looking at mega-retailers like Wal-Mart and Home Depot or the modestly sized U.K.-based noodle shop chain Wagamama, the push is toward connecting a…