Mark Payne

Mark Payne
Mark Payne is the CEO and a founding Partner at Electric. He founded innovation consultancy Fahrenheit 212 and served as the global head of consumer products at frog. Mark spearheads innovation programs that have delivered over $7B in revenue for Fortune 500 companies, emerging disruptors, and private equity firms.
NikeSKIMS: A Stroke of Genius Innovation or a Desperate Move to Restore Nike’s Mojo?

Nike’s newly announced collaboration with Kim Kardashian’s SKIMS to create a line of co-branded shapewear is creating real buzz with consumers, retailers and marketers. They announced that their new brand will “disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes.” But when viewed through the lens of Nike’s…