Mark Ellis

Mark Ellis

Mark Ellis is co-founder and CEO of Liftoff, the leader in performance-driven mobile user acquisition. Under Mark’s leadership, Liftoff has become a trusted partner to mobile-first and Fortune 1000 brands alike, recently recognized as the Stevie American Business Awards’ Fastest-Growing Tech Company of the Year in 2019.

Prior to founding Liftoff, Mark was VP of corporate and business development at Ooyala (acquired by Telstra in 2014) and has also held strategic planning and business development roles at Google and the Walt Disney Company. Mark received an MBA from Harvard Business School, a Masters from Cambridge University and his bachelor’s degree in Political Psychology from Princeton University.

September 2, 2020 ‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. After several "false dawns" around mobile shopping, the data now shows we're entering a new era. While concerns around the coronavirus have increased the adoption of contactless shopping methods, marketers have also played their part by…

March 30, 2020 Gen Z(ero Ownership): Why Consumers Are Far More Willing to Subscribe to Services Than to Make a Purchase

Retailers, take note: mobile consumers are now more willing to open their wallets for a subscription service than a one-time purchase, according to a yearlong analysis of 992 apps and over 349 billion mobile impressions. With the subscription economy’s rapid growth in recent years and even big tech players like Apple considering subscription models for…

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