Apparel organizations that fail to plan might as well plan to fail, particularly in the TikTok and Instagram era. The power of social media has never been more apparent to fashion brands, which, because of influencers, sell out of much-wanted items faster than they can make them — inadvertently sending shoppers elsewhere. For instance, after…
Mark Burstein
As international clothing manufacturers investigate their sourcing matrices and respond to recent bans imposed by government agencies such as U.S. Customs and Border Protection on most of China’s cotton crop, brands and retailers are coming under scrutiny by shoppers who want ethically sourced fashion. This is about more than just delivering quality products at low…
