Here are four key takeaways to keep in mind as we head into the busiest shopping season of the year.
Marissa Tarleton
Ever wondered how your competition’s marketing plans stack up? Or whether your team is doing enough to keep up with marketing innovations? With an increasing amount of content and conversations, grabbing your audience’s attention — and keeping it — can be challenging for any retail marketer in today’s landscape. Add on the pressure of watching…
Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…
There’s little doubt that factors like technology are changing the retail landscape. However, there are also a few trends emerging around consumers and their shopping priorities that may leave retailers feeling surprised. A recent study from RetailMeNot, in partnership with behavioral scientist Jon Levy, shows that consumer behavior has evolved and customers aren't always acting…
As the second-largest spending season among consumers — and, at three months, the longest — back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to the…
When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…
