Mario Natarelli

Mario Natarelli

Mario Natarelli is managing partner at MBLM, a branding agency with offices in seven countries that cultivated a new marketing paradigm, Brand Intimacy, and each year releases the most comprehensive rankings of brands based on emotion.

September 18, 2019 Retail’s Ability to Create Strong Emotional Bonds With Consumers

Each year, our agency releases a Brand Intimacy Study, which is the largest study of brands based on emotion. We cultivated the theory of brand intimacy nine years ago, defining it as the emotional science that measures the bonds we form with the brands we use and love. MBLM’s Brand Intimacy 2019 study contains the most…