Mariam Asmar

Mariam Asmar is the vice president of strategic consulting for Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. Mariam is a first generation half-Mexican half-Palestinian American with global experience in creative, media, and technology. Her skills range from creative to commercial—with particular expertise in brand strategy, industry strategy and business development. Thanks to a diverse and illustrious career abroad, Mariam understands the nuances of cultural relevance and context on a global scale for brands. In her role at Braze, Mariam looks after the Business Value team, Industry Solutions and Braze’s Creative Strategy function, the 427° Innovation Lab.