While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories already, on the paid side, Stories ads have officially taken off in a material way for the first time since their 2017 release. The Instagram business page about Stories ads states: “ … of the 500 million accounts using Instagram Stories,…
Margo Kahnrose
Last month, Google changed its sitelink extensions policy, officially allowing brands to link product ads to select store pages they don’t own, starting with Amazon.com and Best Buy. This news represents another milestone in the transformation of e-commerce; another puzzle piece clicking into place for brands building a holistic, multichannel digital strategy. With this sanction,…