This spring, 3Cinteractive completed its fourth annual mobile loyalty survey of both brands and consumers to gauge how attitudes and behaviors towards loyalty programs have evolved year-over-year, as well as the effect mobile technology is having on the interactions between consumers and their favorite brands. This year’s results showed consumers still expect more from brands when…
Margie Kupfer
Most retailers today are now utilizing mobile in some shape or form to enhance the shopping experience for consumers — both online and in-store. A select few have completely embraced the channel and are truly mobile-first, reaping the benefits — think Starbucks. Mobile technologies, including mobile point of sale and mobile scan and payment technologies,…
There are many exciting facets of mobile that open up worlds of opportunity for customer and business expansion for retailers. And while mobile marketing is still just scratching the surface, one strategy is sure to become more in focus for retailers in 2017: location-targeted marketing. What is Location-Based Marketing? It sounds like something from the…
As 2017 approaches, marketers are finalizing their strategies and budgets for next year. 2016 marketing has implemented augmented
The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…
