Marcus Lancaster

Marcus Lancaster

Marcus Lancaster is the Head of Strategy for DTC at Quad, a global marketing experience company. He leads DTC and e-commerce solutions for Quad and has expansive knowledge about emerging industry trends. Throughout his 30-year professional career with Quad, he has worked with marketers to facilitate frictionless, measurable and scalable marketing campaign development to help brands achieve their goals. His expertise includes marketing strategy, content creation, omni-channel deployment, analytics, and more.

August 7, 2023 Demystifying Retail Media Networks: 4 Steps for RMN Success

When BCG researched commerce media, it sized an industry expected to reach $10 billion in ad spend by 2025. Major retailers like Amazon.com have normalized retail media networks (RMNs) and are already maximizing their income potential, but smaller RMNs are also growing fast. Why do RMNs continue to gain traction and grow in value? It’s…