Marcelo Vessoni

Marcelo Vessoni
Marcelo Vessoni is senior vice president, digital and head of retail at CI&T. A global technology transformation specialist for 100+ large enterprises and fast growth clients, CI&T helps retailers engage customers, increase sales, and drive greater operational efficiencies.
These 5 GenAI Use Cases Prove it’s the Next Step for Modern E-Commerce

Leaders across practically every industry have spent the last two years laser-focused on generative artificial intelligence (GenAI). So laser-focused, in fact, that Gartner predicts the technology is sliding into the “Trough of Disillusionment,” where confidence starts to waver as the most talked-about GenAI products struggle to meet expectations. There’s light at the other end of…